Why is it a bad idea to index common values, like states, in my EDM?
EDMs work best with values that are unique. Do not index values that are too common. You need to think about the data you are trying to index. Is it really valuable? If the value is something common, it will not be very useful as an EDM value.
For example, let's say you want to look for "states". There are only 50 states. If your EDM has 300,000 rows, there will be a lot of duplicate/common values.
Vontu indexes all values in the EDM, whether or not it is used in a policy. It is a better practice to use something less common - more unique - to get the best results.
See TECH220661: Can dates be used for indexing an EDM?
Imported Document ID: TECH219994
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