A customer may have heard different phrasing for these products, but is unsure which product they actually have.
A customer is interested in one, but is unsure of what capabilities they offer.
Here is an example of the general applications for each:
SEP Cloud: SEP Cloud is a powerful small-to-medium business endpoint protection tool providing mobile device management capabilities as well as policy-based security controls. There are enough features to manage high-risk security issues, and all of this can be performed directly from a cloud portal with nothing additional required.
Log-in URL: sepc.securitycloud.symantec.com
SEP On-Premises (12-14.2.X): SEP On-Premises is an extremely in-depth enterprise-level product that allows users to administer very granular security controls throughout an environment. These controls are applied via policy distributed by a SEPM (Symantec Endpoint Protection Manager) which is installed within an on-premises machine and acts as a domain controller for installed clients. Clients report to the SEPM their status, and recieve updates and policies from it directly by default.
Log-in URL: Directly through the SEPM, or through the Java web console on the same local webserver
SEP 15: SEP 15 is a cloud-based enterprise product most similar to SEP On-Premises. There is a high level of granularity available, however SEP 15 does not require an on-premises SEPM to communicate policy or update definitions, and can be managed entirely through the cloud.
Log-in URL: sep.securitycloud.symantec.com
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